Subliminal Advertisment
Posted by admin on May 2nd, 2009 filed in Tattoos and Designs
This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why businesses use them and how exactly they work.
If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, toMcDonalds, to local Bakers are using subliminal techniques!
These adverts arguably can bemanipulative; they give an extra level of depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s the matter with it, or what is not quite right about it – perhaps even being a little mesmerised!
These adverts try to suck you in, to keep your attention for a longer period of time than other adverts, and to firmly lodge the image in your mind. Often the simplest ways to do this is to link the product to sex in the mind of the consumer. This is can be as obvious as using a seductive looking woman. But sometimes the message is better hidden, i.e. subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first glance she is not visible but she will still be registered by your unconscious mind – if you look for longer you fcan see the outline of the female hour glass shape lying on her side, even the head and hair dangling down.
In an ever so slight way you are “attracted” to the product, and the brand. It makes Coca Cola a “sexy” product, a lively and energetic product. Perhaps just one poster like this won’t really do that much. However when they start to build up and Coca Cola constantly refer to the female form in their advertisements then it does make an impact and the female form / sex is linked to the brand. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.
It’s not just Coca Cola using subliminal messages, everyone is doing it. For more subliminal advertisementexamples visit our blog.
Mail this post
Leave a Comment